{"id":16952,"date":"2022-05-16T16:18:53","date_gmt":"2022-05-16T14:18:53","guid":{"rendered":"https:\/\/www.newsendip.com\/?p=16952"},"modified":"2024-07-18T15:58:22","modified_gmt":"2024-07-18T13:58:22","slug":"la-suisse-adopte-la-lex-netflix-qui-impose-un-minimum-de-30-de-contenu-europeen-sur-les-plateformes-de-streaming","status":"publish","type":"post","link":"https:\/\/www.newsendip.com\/fr\/la-suisse-adopte-la-lex-netflix-qui-impose-un-minimum-de-30-de-contenu-europeen-sur-les-plateformes-de-streaming\/","title":{"rendered":"La Suisse adopte la Lex Netflix qui impose un minimum de 30% de contenu europ\u00e9en sur les plateformes de streaming"},"content":{"rendered":"

La Suisse a vot\u00e9 en faveur d\u2019une loi qui impose d\u00e9sormais aux plateformes de streaming comme Netflix et Disney+ un investissement minimum dans les productions cin\u00e9matographiques suisses et un quota de contenu europ\u00e9en.<\/strong><\/p>\n

\"Netflix\"<\/p>\n

Les Suisses ont vot\u00e9 et approuv\u00e9 la Lex Netflix<\/em> le 15 mai avec 58% en faveur de la loi. Les plateformes de streaming ont d\u00e9sormais l\u2019obligation d\u2019investir en Suisse et de proposer un minimum de productions europ\u00e9ennes \u00e0 leurs utilisateurs.<\/p>\n

Les r\u00e9sultats \u00e9taient \u00e9tonnamment \u00e9lev\u00e9s. La Suisse romande a largement approuv\u00e9 la Lex Netflix, tandis que les \u00e9lecteurs de Suisse al\u00e9manique y \u00e9taient moins favorables, certains cantons comme Schwyz et Schaffhouse votant contre la loi.<\/p>\n

La Lex Netflix impose aux plateformes de streaming comme Netflix<\/a>, Disney+ ou Swisscom BlueTV d\u2019investir au moins 4% de leur chiffre d\u2019affaires suisse dans la production cin\u00e9matographique suisse, qui peuvent \u00eatre d\u00e9pens\u00e9s dans des films, des s\u00e9ries ou des documentaires. Elles pourront d\u00e9cider des projets dans lesquels elles investissent, elles peuvent acheter un film d\u00e9j\u00e0 tourn\u00e9 ou ne financer que partiellement une production.<\/p>\n

Si les entreprises n\u2019investissent pas suffisamment, une taxe compensera le manque d\u2019investissement. Les cha\u00eenes de t\u00e9l\u00e9vision \u00e9trang\u00e8res dont la publicit\u00e9 cible sp\u00e9cifiquement la Suisse devront \u00e9galement se conformer \u00e0 ces exigences en mati\u00e8re d\u2019investissement.<\/p>\n

Le chiffre d\u2019affaires des plateformes de streaming en Suisse est d\u2019environ 300 millions de francs suisses par an (286 millions d\u2019euros). L\u2019augmentation total des investissements au b\u00e9n\u00e9fice de la production cin\u00e9matographique suisse devrait s\u2019\u00e9lever \u00e0 18 millions de F par an.<\/p>\n

Par ailleurs, le contenu des plateformes de streaming en Suisse devra \u00eatre compos\u00e9 d\u2019au moins 30% de productions europ\u00e9ennes.<\/p>\n

Le Conseil f\u00e9d\u00e9ral et la majorit\u00e9 du parlement ont soutenu la loi<\/a>, notant que la t\u00e9l\u00e9vision suisse est d\u00e9j\u00e0 tenue d\u2019investir ces 4% et qu\u2019il serait juste que les plateformes de streaming fassent de m\u00eame. En outre, la t\u00e9l\u00e9vision suisse est \u00e9galement tenue de diffuser au moins 50% de productions europ\u00e9ennes.<\/p>\n

La Lex Netflix a \u00e9t\u00e9 adopt\u00e9e par le parlement en octobre dernier, mais plusieurs partis conservateurs et de centre-droit ont recueilli suffisamment de signatures pour la contester par r\u00e9f\u00e9rendum<\/a>. Les partis oppos\u00e9s \u00e0 la loi consid\u00e9raient qu\u2019il s\u2019agit d\u2019une mesure visant \u00e0 satisfaire le lobby de l\u2019industrie cin\u00e9matographique, qu\u2019elle aboutirait \u00e0 une augmentation des prix des abonnements et que le catalogue de produits devrait \u00eatre d\u00e9fini en fonction des lois du march\u00e9 et de ce que les utilisateurs veulent regarder.<\/p>\n

Lors de cette votation trimestrielle, les citoyens suisses ont \u00e9galement approuv\u00e9 une augmentation de la contribution \u00e0 Frontex, l\u2019agence de contr\u00f4le des fronti\u00e8res de l\u2019espace Schengen. Ils ont \u00e9galement approuv\u00e9 un amendement qui fait d\u00e9sormais tous les citoyens des donneurs d\u2019organes volontaires, \u00e0 moins qu\u2019ils ne demandent express\u00e9ment le contraire.<\/p>\n

D\u00e9couvrez plus d\u2019informations sur la Suisse<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La Suisse a vot\u00e9 en faveur d\u2019une loi qui impose d\u00e9sormais aux plateformes de streaming comme Netflix et Disney+ un investissement minimum dans les productions cin\u00e9matographiques suisses et un quota de contenu europ\u00e9en.<\/p>\n","protected":false},"author":1,"featured_media":16955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[449,421],"class_list":["post-16952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-suisse","tag-vieux"],"yoast_head":"\nLa Suisse adopte la Lex Netflix qui impose un minimum de 30% de contenu europ\u00e9en sur les plateformes de streaming<\/title>\n<meta name=\"description\" content=\"La Suisse a vot\u00e9 en faveur d'une loi qui impose d\u00e9sormais aux plateformes de streaming comme Netflix et Disney+ un investissement minimum 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