{"id":18303,"date":"2022-02-04T14:34:05","date_gmt":"2022-02-04T13:34:05","guid":{"rendered":"https:\/\/www.newsendip.com\/?p=18303"},"modified":"2022-11-07T23:10:56","modified_gmt":"2022-11-07T22:10:56","slug":"une-equipe-suedoise-de-hockey-sur-glace-retire-son-nouveau-logo-controverse-frolunda","status":"publish","type":"post","link":"https:\/\/www.newsendip.com\/fr\/une-equipe-suedoise-de-hockey-sur-glace-retire-son-nouveau-logo-controverse-frolunda\/","title":{"rendered":"Une \u00e9quipe su\u00e9doise de hockey sur glace retire son nouveau logo controvers\u00e9 au bout de deux jours"},"content":{"rendered":"

Le Fr\u00f6lunda Hockey Club, une \u00e9quipe professionnelle de hockey sur glace en Su\u00e8de, a retir\u00e9 son nouveau logo deux jours apr\u00e8s sa r\u00e9v\u00e9lation \u00e0 cause d\u2019accusations de plagiat, de r\u00e9f\u00e9rences au nazisme et de menaces \u00e0 l\u2019encontre de membres du conseil d\u2019administration. Le nouveau logo \u00e9tait cens\u00e9 remplacer un autre logo lui aussi controvers\u00e9.
\n<\/strong><\/p>\n

\"Frolunda
\u00a9 Fr\u00f6lunda HC, Facebook<\/figcaption><\/figure>\n

Fr\u00f6lunda HC, une \u00e9quipe professionnelle de hockey sur glace en Su\u00e8de, a d\u00e9cid\u00e9 le 4 f\u00e9vrier d\u2019annuler le redesign de son logo deux jours apr\u00e8s l\u2019avoir r\u00e9v\u00e9l\u00e9 au public.<\/p>\n

Le nouveau logo a \u00e9t\u00e9 accus\u00e9 de plagiat et certains l\u2019ont associ\u00e9 \u00e0 des symboles allemands des ann\u00e9es 1930. Pourtant, il \u00e9tait cens\u00e9 remplacer un autre logo lui aussi controvers\u00e9.<\/p>\n

Le Fr\u00f6lunda Hockey Club a \u00e9t\u00e9 fond\u00e9 en 1938 \u00e0 G\u00f6teborg, la deuxi\u00e8me plus grande ville de Su\u00e8de. Il \u00e9volue dans la plus haute ligue du pays et a remport\u00e9 le titre de champions deux fois lors des quatre derniers championnats.<\/p>\n

Le logo du club repr\u00e9sentait un Indien d\u2019Am\u00e9rique depuis 1995 et le Fr\u00f6lunda HC se faisait appeler les Indiens de Fr\u00f6lunda. Pendant les ann\u00e9es fastes du club dans les ann\u00e9es 1960, les fans ont commenc\u00e9 \u00e0 le surnommer le Far West, mais ils ne voulaient pas \u00eatre associ\u00e9s aux cow-boys ou aux armes \u00e0 feu.<\/p>\n

Mais en septembre 2020, le conseil d\u2019administration du Fr\u00f6lunda HC a d\u00e9cid\u00e9 de moderniser l\u2019image du club.<\/p>\n

\u00c0 l\u2019instar des \u00e9quipes de baseball ou de football am\u00e9ricain qui utilisent un nom ou un logo am\u00e9rindien, le nom du club \u00e9tait consid\u00e9r\u00e9 comme irrespectueux et a cess\u00e9 d\u2019\u00eatre utilis\u00e9 en septembre dernier. Le club souhaitait \u00e9galement remplacer le logo jug\u00e9 d\u00e9pass\u00e9 et controvers\u00e9.<\/p>\n

Le nouveau logo retir\u00e9 deux jours apr\u00e8s sa r\u00e9v\u00e9lation officielle<\/h2>\n

Le 3 f\u00e9vrier, le Fr\u00f6lunda HC a organis\u00e9 un live pour r\u00e9v\u00e9ler le nouveau logo.<\/p>\n

Changer l\u2019identit\u00e9 d\u2019une marque et lui apporter un look plus moderne peut souvent susciter le m\u00e9contentement des supporters, critiques de voir l\u2019histoire du club dispara\u00eetre.<\/p>\n

Comme pr\u00e9vu, le d\u00e9bat fut intense parmi les fans, mais \u00ab\u202fle Fr\u00f6lunda HC \u00e9tait pr\u00e9par\u00e9 \u00e0 ce que la nouvelle identit\u00e9 du club suscite de vives r\u00e9actions<\/em>\u202f\u00bb, a d\u00e9clar\u00e9 le club dans un communiqu\u00e9<\/a>. Elle a cr\u00e9\u00e9 \u00ab\u202fun d\u00e9bat intense dans les m\u00e9dias et sur les r\u00e9seaux sociaux<\/em>\u202f\u00bb, ce qui, pour le club, \u00ab\u202ft\u00e9moigne d\u2019un attachement \u00e9norme pour le Fr\u00f6lunda HC<\/em>\u202f\u00bb.<\/p>\n

Le Fr\u00f6lunda Hockey Club poss\u00e8de de nombreux supporters et b\u00e9n\u00e9ficie souvent de la plus forte affluence \u00e0 domicile de la ligue.<\/p>\n

Parmi les fans d\u00e9\u00e7us, certains esp\u00e9raient que le club reviendrait au logo d\u2019avant 1995, et souhaitaient que les supporters soient davantage impliqu\u00e9s dans le processus de d\u00e9cision.<\/p>\n

Cependant, la pol\u00e9mique est mont\u00e9 un cran au-dessus.
\n<\/strong><\/p>\n

\"Les
\u00c0 gauche : le logo du Fr\u00f6lunda Hockey Club retir\u00e9 2 jours apr\u00e8s avoir \u00e9t\u00e9 r\u00e9v\u00e9l\u00e9 au public. \u00c0 droite : le logo actuel du club cr\u00e9\u00e9 en 1995 | Montage<\/figcaption><\/figure>\n

Menaces, accusation de plagiat et lien pr\u00e9sum\u00e9 avec des symboles nazis<\/h2>\n

<\/p>\n

Jeudi, \u00ab\u202fle ton a progressivement chang\u00e9 et la nouvelle identit\u00e9 du club a \u00e9t\u00e9 associ\u00e9e \u00e0 des symboles de l\u2019Allemagne des ann\u00e9es 1930 \u2013 une analogie que l\u2019association regrette et dont elle se dissocie fortement.<\/em>\u202f\u00bb<\/p>\n

Le nouveau logo ressemblerait \u00e0 la croix gamm\u00e9e nazie.<\/strong> Une site d\u2019actualit\u00e9s su\u00e9dois n\u00e9o-nazi a salu\u00e9 ce changement.<\/p>\n

Le logo a \u00e9galement \u00e9t\u00e9 accus\u00e9 de plagiat.<\/p>\n

Il a \u00e9t\u00e9 jug\u00e9 trop similaire au logo de la marque de v\u00eatements de sport Hansdotter,<\/strong> fond\u00e9e par l\u2019ancienne skieuse alpine su\u00e9doise et m\u00e9daill\u00e9e d\u2019or olympique<\/a> Frida Hansdotter. La marque a \u00e9t\u00e9 lanc\u00e9e il y a quelques semaines et la similitude a \u00e9galement frapp\u00e9 la n\u00e9o-entrepreneuse, ce qui a suscit\u00e9 des discussions en interne sur la d\u00e9marche \u00e0 adopter.<\/p>\n

Il ressemblerait \u00e9galement \u00e0 une association pour l\u2019acc\u00e8s \u00e0 l\u2019immobilier en Su\u00e8de, Fastighets\u00e4garnas<\/strong>.<\/p>\n

Pourtant, le club a d\u00e9clar\u00e9 avoir engag\u00e9 une soci\u00e9t\u00e9 pour v\u00e9rifier l\u2019unicit\u00e9 de son logo et \u00e9viter tout probl\u00e8me du genre<\/strong>.<\/p>\n

\"Logos
\u00c0 gauche : le logo de Fastighetsagarnas \u00c0 droite : le logo de Hansdotter | Montage<\/figcaption><\/figure>\n

Selon Resume<\/em><\/a>, le club a investi 1 million de couronnes (107 000 dollars) pour la refonte du logo. L\u2019agence de marketing Sould, qui a cr\u00e9\u00e9 le logo, y travaillait depuis l\u2019\u00e9t\u00e9 2021. Ils ont repris le travail d\u2019une agence pr\u00e9c\u00e9dente car le club souhaitait un nouveau d\u00e9part, explique l\u2019entreprise.<\/p>\n

Pour empirer la situation, les membres du conseil d\u2019administration du Fr\u00f6lunda HC ont commenc\u00e9 jeudi \u00e0 recevoir des appels t\u00e9l\u00e9phoniques, des emails et des SMS mena\u00e7ants.<\/strong><\/p>\n

Tout cela a conduit \u00e0 une \u00ab\u202fsituation insoutenable<\/em>\u202f\u00bb pour l\u2019organisation, qui a convoqu\u00e9 une conf\u00e9rence de presse pour tout clarifier et annoncer qu\u2019ils ont d\u00e9cid\u00e9 de retirer le nouveau logo.<\/p>\n

\u00ab\u202fNotre \u00e9valuation est que le logo indien vivra encore six mois<\/em>\u202f\u00bb, a d\u00e9clar\u00e9 le pr\u00e9sident de Fr\u00f6lunda, Mats Grauers. \u00ab\u202fNous commencerons alors un nouveau travail. Il aura un aspect diff\u00e9rent. Et nous le ferons avec les membres et les supporters du club.<\/em>\u202f\u00bb<\/p>\n

D\u00e9couvrez plus d\u2019actualit\u00e9s de Su\u00e8de<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le Fr\u00f6lunda Hockey Club, une \u00e9quipe professionnelle de hockey sur glace en Su\u00e8de, a retir\u00e9 son nouveau logo deux jours apr\u00e8s sa r\u00e9v\u00e9lation \u00e0 cause d\u2019accusations de plagiat, de r\u00e9f\u00e9rences au nazisme et de menaces \u00e0 l\u2019encontre de membres du conseil d\u2019administration.<\/p>\n","protected":false},"author":1,"featured_media":14024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[431],"tags":[411,513],"class_list":["post-18303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-sport","tag-actuel","tag-suede"],"yoast_head":"\nUne \u00e9quipe su\u00e9doise de hockey sur glace retire son nouveau logo controvers\u00e9 au bout de deux jours<\/title>\n<meta name=\"description\" content=\"Le Fr\u00f6lunda Hockey Club, une \u00e9quipe 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est un site qui a pour mission de rendre l'actualit\u00e9 internationale accessible et diversifi\u00e9e","email":"contact@newsendip.com","legalName":"Newsendip SAS","foundingDate":"2022-11-04","vatID":"FR60921124723","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.newsendip.com\/about-us\/","ownershipFundingInfo":"https:\/\/www.newsendip.com\/legal-notice\/","actionableFeedbackPolicy":"https:\/\/www.newsendip.com\/about-us\/","correctionsPolicy":"https:\/\/www.newsendip.com\/about-us\/","ethicsPolicy":"https:\/\/www.newsendip.com\/about-us\/","diversityPolicy":"https:\/\/www.newsendip.com\/about-us\/"},{"@type":"Person","@id":"https:\/\/www.newsendip.com\/fr\/#\/schema\/person\/ea22c01755f464a3cbc2c619584d6363","name":"Cl\u00e9ment V\u00e9rit\u00e9","description":"Cl\u00e9ment is the executive editor and founder of Newsendip. 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