{"id":22219,"date":"2022-11-11T16:41:33","date_gmt":"2022-11-11T15:41:33","guid":{"rendered":"https:\/\/www.newsendip.com\/?p=22219"},"modified":"2024-07-23T17:11:52","modified_gmt":"2024-07-23T15:11:52","slug":"en-irlande-heineken-augmente-les-prix-de-leurs-bieres-pression-pour-les-gerants-de-pubs","status":"publish","type":"post","link":"https:\/\/www.newsendip.com\/fr\/en-irlande-heineken-augmente-les-prix-de-leurs-bieres-pression-pour-les-gerants-de-pubs\/","title":{"rendered":"En Irlande, Heineken augmente les prix de ses bi\u00e8res pression aux g\u00e9rants de pubs"},"content":{"rendered":"

Les prix des f\u00fbts de bi\u00e8res pression de Heineken Irlande subiront une hausse importante \u00e0 partir de d\u00e9cembre, ce qui peut entra\u00eener une augmentation de prix d\u2019environ 25 centimes par pinte pour le consommateur.
\n<\/strong><\/p>\n

\"Bi\u00e8res
\u00a9 Christian Birkholz<\/figcaption><\/figure>\n

Heineken Ireland a annonc\u00e9 aux propri\u00e9taires de pubs une augmentation significative des prix sur l\u2019ensemble du portefeuille de bi\u00e8res pression de la brasserie danoise.<\/p>\n

\u00c0 partir du 1er d\u00e9cembre, la livraison des f\u00fbts Heineken co\u00fbtera l\u2019\u00e9quivalent de 17 centimes de plus par pinte, ce qui repr\u00e9sente pr\u00e8s de 21 centimes en incluant la taxe sur la valeur ajout\u00e9e de 23\u202f% sur l\u2019alcool en Irlande.<\/p>\n

Dans une lettre envoy\u00e9e aux g\u00e9rants de pubs<\/a> le 10 novembre, Heineken justifie cette hausse par \u00ab\u202fdes challenges inflationnistes exceptionnels\u202f\u00bb<\/em> avec \u00ab\u202fdes augmentations de co\u00fbts sans pr\u00e9c\u00e9dent sur l\u2019ensemble de la cha\u00eene d\u2019approvisionnement.\u202f\u00bb<\/em><\/p>\n

Les prix augmenteront pour toutes les marques de bi\u00e8re pression du groupe Heineken, qui incluent aussi entre autres Coors, Moretti, Fosters, Lagunitas, et les marques de cidre pression comme Orchard Thieves.
\n<\/em><\/p>\n

Dans une d\u00e9claration de Heineken Ireland \u00e0 plusieurs m\u00e9dias irlandais, dont The Independent<\/a>, un porte-parole a d\u00e9clar\u00e9 que le co\u00fbt de l\u2019\u00e9nergie, de l\u2019emballage et des mati\u00e8res premi\u00e8res \u00ab\u202fn\u2019a pas laiss\u00e9 d\u2019autre choix \u00e0 l\u2019entreprise que de modifier ses prix sur le march\u00e9 irlandais de la bi\u00e8re \u00e0 consommer sur place\u202f\u00bb<\/em>. Il s\u2019agit d\u2019une augmentation de 9\u202f% par rapport aux prix de gros actuels pour la marque Heineken. Heineken a r\u00e9cemment augment\u00e9 ses prix au Royaume-Uni de 6\u202f% \u00e9galement.<\/p>\n

Extr\u00eamement m\u00e9contents du nouveau prix quelques semaines avant les f\u00eates de fin d\u2019ann\u00e9e, les d\u00e9bitants de boissons s\u2019attendent \u00e0 ce qu\u2019une pinte co\u00fbte au moins 25 centimes de plus aux clients pour maintenir une partie de leur marge.<\/p>\n

Dans un pays qui affiche des prix parmi les plus \u00e9lev\u00e9s de l\u2019Union europ\u00e9enne<\/a>, l\u2019Irlande a instaur\u00e9 en janvier dernier un prix minimum sur l\u2019alcool<\/a>, entra\u00eenant des hausses pour les clients. Mais les propri\u00e9taires de pubs n\u2019ont pas \u00e9t\u00e9 tr\u00e8s affect\u00e9s par ce changement qui visait principalement les magasins de proximit\u00e9 et les supermarch\u00e9s.<\/p>\n

Les prix \u00e0 la consommation ont augment\u00e9 de 9,2\u202f% sur 12 mois en octobre 2022, ce qui repr\u00e9sente le treizi\u00e8me mois cons\u00e9cutif o\u00f9 l\u2019inflation annuelle est sup\u00e9rieure \u00e0 5\u202f%, selon le Bureau central des statistiques<\/a> d\u2019Irlande. Selon le dernier indice des prix, une pinte de bi\u00e8re blonde pression dans un bar co\u00fbte 5,56 euros au client en moyenne dans le pays.<\/p>\n

Face \u00e0 cette hausse cons\u00e9quente et inattendue, les m\u00e9dias irlandais rapportent que plusieurs propri\u00e9taires de pubs d\u00e9cident de r\u00e9duire le nombre de marques Heineken ou conseillent aux clients de changer de bi\u00e8re, dans un pays o\u00f9 les Irlandais consomment en moyenne une quantit\u00e9 d\u2019alcool \u00e9quivalente \u00e0 une pinte de bi\u00e8re par jour<\/a>.<\/p>\n

Plusieurs manifestations sont organis\u00e9es en Irlande contre la hausse du co\u00fbt de la vie.<\/p>\n

D\u00e9couvrez plus d\u2019actualit\u00e9s sur l\u2019Irlande<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Les prix des f\u00fbts de bi\u00e8res pression de Heineken Irlande subiront une hausse importante \u00e0 partir de d\u00e9cembre, ce qui peut entra\u00eener une augmentation de prix d\u2019environ 25 centimes par pinte pour le consommateur.<\/p>\n","protected":false},"author":1,"featured_media":22215,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[430,421],"class_list":["post-22219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-irlande","tag-vieux"],"yoast_head":"\nEn Irlande, Heineken augmente les prix de ses bi\u00e8res pression aux g\u00e9rants de pubs<\/title>\n<meta name=\"description\" content=\"Les prix des f\u00fbts de bi\u00e8res pression de Heineken Irlande subiront une hausse importante \u00e0 partir de d\u00e9cembre, ce qui peut entra\u00eener une augmentation de 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