{"id":28989,"date":"2021-04-08T13:49:24","date_gmt":"2021-04-08T11:49:24","guid":{"rendered":"https:\/\/www.newsendip.com\/?p=28989"},"modified":"2025-02-20T15:22:58","modified_gmt":"2025-02-20T14:22:58","slug":"un-musee-de-la-glace-pour-booster-le-tourisme-a-singapour","status":"publish","type":"post","link":"https:\/\/www.newsendip.com\/fr\/un-musee-de-la-glace-pour-booster-le-tourisme-a-singapour\/","title":{"rendered":"Un mus\u00e9e de la glace pour booster le tourisme \u00e0 Singapour"},"content":{"rendered":"

Pour booster le tourisme, un mus\u00e9e de la cr\u00e8me glac\u00e9e ouvrira ses portes \u00e0 Singapour en ao\u00fbt 2021. Un mus\u00e9e plus con\u00e7u pour les selfies que la culture.<\/strong><\/p>\n

\"Le
Le Museum of Ice Cream Singapore ouvrira ses portes en ao\u00fbt 2021 | Museum of Ice Cream<\/figcaption><\/figure>\n

Un mus\u00e9e con\u00e7u pour les selfies<\/h2>\n

Singapour aura trois nouvelles attractions touristiques, a annonc\u00e9 l\u2019Office du tourisme de Singapour lors d\u2019une conf\u00e9rence annuelle de l\u2019industrie le 7 avril.<\/p>\n

Malgr\u00e9 la p\u00e9riode de restriction des voyages internationaux<\/a>, le Museum of Ice Cream ouvrira ses portes en ao\u00fbt 2021. Ce concept am\u00e9ricain, qui a d\u2019abord \u00e9t\u00e9 un pop-up store, un magasin \u00e9ph\u00e9m\u00e8re, en 2016 avant de se transformer en installation permanente \u00e0 New York, sera le premier en dehors des \u00c9tats-Unis.<\/p>\n

Le mus\u00e9e, qui promet une exp\u00e9rience multi-sensorielle, rel\u00e8ve plus du divertissement que de la culture. Il est souvent l\u2019occasion de prendre des selfies dans une cadre color\u00e9, et de poster une photo \u00e0 c\u00f4t\u00e9 d\u2019une piscine arc-en-ciel flamboyante sur Instagram.<\/p>\n

Comme l\u2019explique le site internet du Museum of Ice Cream<\/a>, il s\u2019agit de \u00ab\u202fcr\u00e9er des environnements magnifiques et partageables qui favorisent l\u2019interaction IRL (In Real Life) et les connexions URL\u202f\u00bb<\/em>.<\/p>\n

4 attractions touristiques en pr\u00e9paration<\/h2>\n

<\/p>\n

Une attraction \u00e0 sensations fortes, une sorte de catapulte humaine qui serait la plus haute d\u2019Asie, ouvrira \u00e9galement ses portes \u00e0 la fin de l\u2019ann\u00e9e 2021. Une attraction a\u00e9ro-panoramique, o\u00f9 l\u2019on peut boire un verre \u00e0 35 m\u00e8tres au-dessus du sol avec une vue \u00e0 360 degr\u00e9s, sera aussi propos\u00e9e aux touristes l\u2019ann\u00e9e prochaine.<\/p>\n

Ces projets interviennent au beau milieu d\u2019une crise du tourisme due aux restrictions impos\u00e9es aux voyageurs.<\/p>\n

Singapour est pass\u00e9 de 18 millions de touristes en 2018, soit 3 fois sa population, \u00e0 moins de 1 000 touristes en avril ou en mai 2020.<\/p>\n

Par cons\u00e9quent, l\u2019Office du tourisme de Singapour avait investi dans une campagne marketing promouvant \u00ab\u202fSingapoliday\u202f\u00bb, encourageant les Singapouriens \u00e0 profiter du tourisme local.<\/p>\n

\"Skyhelix
Le Skyhelix \u00e0 Sentosa offrira une vue panoramique de la c\u00f4te sud de Singapour | One Faber Group<\/figcaption><\/figure>\n

Pour accro\u00eetre l\u2019attrait touristique de Singapour, le ministre du commerce et de l\u2019industrie, Chan Chun Sing, a expos\u00e9 la vision du pays concernant l\u2019industrie du tourisme dans une \u00e8re post-pand\u00e9mie de Covid-19, une p\u00e9riode durant laquelle presque \u00ab\u202ftout est devenu \u00e0 distance\u202f\u00bb.<\/em><\/p>\n

\u00ab\u202fC\u2019est une chose de voyager \u00e0 travers le monde pour \u00e9couter des pr\u00e9sentations que vous auriez pu \u00e9couter de chez vous via Zoom, mais c\u2019en est une autre de se rendre \u00e0 un \u00e9v\u00e9nement pour \u00e9changer des id\u00e9es et des connaissances qui peuvent \u00e0 leur tour produire de nouvelles id\u00e9es, de nouveaux produits et de nouvelles connaissances\u202f\u00bb<\/em>, a ajout\u00e9 le ministre lors de la conf\u00e9rence annuelle de l\u2019industrie du tourisme, selon Channel News Asia<\/a>.<\/p>\n

Le tourisme \u00e0 Singapour s\u2019appuiera sur les exp\u00e9riences immat\u00e9rielles<\/h2>\n

La proposition de valeur du pays, limit\u00e9e par la raret\u00e9 des paysages naturels, r\u00e9side donc dans les \u00ab\u202fintangibles\u202f\u00bb<\/em>. En d\u2019autres termes, avec le d\u00e9veloppement de la num\u00e9risation, Singapour consid\u00e8re que l\u2019avenir du tourisme est encore plus une exp\u00e9rience qu\u2019il ne l\u2019\u00e9tait auparavant.<\/p>\n

Ainsi, Singapour souhaite accueillir \u00ab\u202fde nouveaux produits et de nouvelles exp\u00e9riences, permettant aux entreprises du monde entier de lancer des solutions et des innovations en avant-premi\u00e8re sur le march\u00e9\u202f\u00bb<\/em>.<\/p>\n

Par exemple, il est pr\u00e9vu de tester de nouveaux concepts dans le cadre d\u2019une nouvelle attraction sur un site vacant.<\/p>\n

De fait, pour accro\u00eetre l\u2019attrait touristique de Singapour, le mus\u00e9e de la cr\u00e8me glac\u00e9e semble \u00eatre consid\u00e9r\u00e9 comme une nouvelle exp\u00e9rience au service de l\u2019immat\u00e9riel.<\/p>\n

D\u00e9couvrez plus d\u2019informations sur Singapour<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour booster le tourisme, un mus\u00e9e de la cr\u00e8me glac\u00e9e ouvrira ses portes \u00e0 Singapour en ao\u00fbt 2021. Un mus\u00e9e plus con\u00e7u pour les selfies que la culture.<\/p>\n","protected":false},"author":1,"featured_media":13503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[431],"tags":[1357,421],"class_list":["post-28989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-et-sport","tag-singapour","tag-vieux"],"yoast_head":"\nUn mus\u00e9e de la glace pour booster le tourisme \u00e0 Singapour<\/title>\n<meta name=\"description\" content=\"Pour booster le tourisme, un mus\u00e9e de la cr\u00e8me glac\u00e9e ouvrira ses portes \u00e0 Singapour en ao\u00fbt 2021. 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