{"id":29219,"date":"2021-04-13T17:28:25","date_gmt":"2021-04-13T15:28:25","guid":{"rendered":"https:\/\/www.newsendip.com\/?p=29219"},"modified":"2024-07-23T18:07:32","modified_gmt":"2024-07-23T16:07:32","slug":"twitter-se-developpe-en-afrique","status":"publish","type":"post","link":"https:\/\/www.newsendip.com\/fr\/twitter-se-developpe-en-afrique\/","title":{"rendered":"Twitter se d\u00e9veloppe en Afrique"},"content":{"rendered":"

L\u2019entreprise am\u00e9ricaine souhaite adapter son produit global aux besoins de l\u2019Afrique. Elle se concentrera d\u2019abord sur le Ghana et le Nigeria.<\/strong><\/p>\n

\"Twitter\"
Twitter a annonc\u00e9 son expansion en Afrique afin d\u2019\u00eatre \u00ab\u202fplus immerg\u00e9 dans les conversations qui se d\u00e9roulent sur le continent africain\u202f\u00bb<\/figcaption><\/figure>\n

Le 12 avril, Twitter a annonc\u00e9 qu\u2019il \u00e9tendait sa pr\u00e9sence en Afrique<\/a> en cr\u00e9ant 12 nouveaux postes au Ghana.<\/p>\n

Afin de s\u2019adapter aux sp\u00e9cificit\u00e9s africaines, Twitter a d\u00e9cid\u00e9 que ses \u00ab\u202f\u00e9quipes doivent \u00eatre plus immerg\u00e9es dans les communaut\u00e9s riches et vibrantes qui animent les conversations qui ont lieu chaque jour \u00e0 travers l\u2019Afrique, et nous ne pouvons le faire qu\u2019en engageant des \u00e9quipes locales\u202f\u00bb<\/em>.<\/p>\n

Twitter va donc constituer une \u00e9quipe au Ghana. Bien que l\u2019entreprise ait adopt\u00e9 une politique de travail \u00e0 distance<\/a>, elle \u00e9tudiera les possibilit\u00e9s d\u2019ouvrir un bureau \u00e0 Accra<\/a>.<\/p>\n

Pour les responsables de Twitter, ce choix se justifie par le fait que le Ghana est \u00ab\u202fun champion de la d\u00e9mocratie\u202f\u00bb<\/em>.<\/p>\n

L\u2019ambition de devenir le leader de l\u2019\u00e9conomie num\u00e9rique en Afrique<\/h2>\n

<\/p>\n

Le Ghana est consid\u00e9r\u00e9 comme une \u00ab\u202fd\u00e9mocratie imparfaite\u202f\u00bb<\/em>, selon l\u2019Indice mondial de la d\u00e9mocratie de 2020<\/a>. Cependant, le pays figure parmi les cinq pays africains les mieux class\u00e9s dans un continent domin\u00e9 par les r\u00e9gimes autoritaires.<\/p>\n

Twitter a pour l\u2019instant ouvert 12 offres d\u2019emploi, notamment dans les domaines du produit, de la conception, de l\u2019ing\u00e9nierie ou du marketing et de la communication.<\/p>\n

L\u2019entreprise concentrera principalement ses efforts sur le march\u00e9 de l\u2019Afrique de l\u2019Ouest, en particulier le Ghana et le Nigeria<\/a>, o\u00f9 elle exp\u00e9rimentera la nouvelle approche de mettre en place une \u00e9quipe directement dans le march\u00e9 cible.<\/p>\n

\u00catre choisi par l\u2019entreprise technologique am\u00e9ricaine est une bonne nouvelle pour le Ghana, un pays qui ambitionne d\u2019\u00eatre le leader de l\u2019\u00e9conomie num\u00e9rique en Afrique d\u2019ici 2028.<\/p>\n

Par ailleurs, si 43% de la population ghan\u00e9enne utilise internet, ce qui est sup\u00e9rieur \u00e0 la moyenne africaine, c\u2019est encore beaucoup moins que le Nigeria (73%).<\/p>\n

D\u00e9but de pol\u00e9mique au Nigeria<\/h2>\n

Au Nigeria, certains se sont plaints de l\u2019incapacit\u00e9 du gouvernement nig\u00e9rian \u00e0 influencer Twitter pour qu\u2019il choisisse leur pays comme le si\u00e8ge africain.<\/p>\n

Tolu Ogunlesi<\/a>, assistant sp\u00e9cial du pr\u00e9sident Buhari pour le num\u00e9rique, a d\u00e9clar\u00e9, sur Twitter<\/a>, que ce n\u2019\u00e9tait \u00ab\u202fm\u00eame pas si important\u202f\u00bb<\/em>, arguant que Microsoft, Facebook ou Google avaient d\u00e9j\u00e0 investi au Nigeria.<\/p>\n

Le Nigeria<\/a> n\u2019est par ailleurs que le 110\u00e8me pays dans l\u2019indice mondial de la d\u00e9mocratie.<\/p>\n

\u00c0 l\u2019instar de la Norv\u00e8ge qui investit dans les installations de formation num\u00e9rique du Ghana<\/a>, Twitter aidera \u00e9galement les communaut\u00e9s locales comme par exemple avec la fondation HackLab, qui se concentre sur l\u2019avancement de l\u2019\u00e9ducation aux technologies en Afrique.<\/p>\n

En effet, un rapport de la Banque mondiale<\/a> en 2019 estimait que \u00ab\u202fseuls quelques Ghan\u00e9ens ont l\u2019exp\u00e9rience requise en mati\u00e8re de comp\u00e9tences num\u00e9riques [\u2026] pour \u00e9tablir une \u00e9conomie num\u00e9rique prosp\u00e8re et inclusive\u202f\u00bb<\/em>.<\/p>\n

Mise \u00e0 jour : Apr\u00e8s le rachat de Twitter par Elon Musk, l\u2019entreprise a ferm\u00e9 ses op\u00e9rations en Afrique<\/p>\n

D\u00e9couvrez plus d\u2019informations sur le Ghana<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019entreprise am\u00e9ricaine souhaite adapter son produit global aux besoins de l\u2019Afrique. Elle se concentrera d\u2019abord sur le Ghana et le Nigeria.<\/p>\n","protected":false},"author":1,"featured_media":13510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[426,435,421],"class_list":["post-29219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-ghana-fr","tag-nigeria-fr","tag-vieux"],"yoast_head":"\nTwitter se d\u00e9veloppe en Afrique<\/title>\n<meta name=\"description\" content=\"L'entreprise am\u00e9ricaine souhaite adapter son produit global aux besoins de l'Afrique. 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