{"id":29893,"date":"2022-01-18T15:40:01","date_gmt":"2022-01-18T14:40:01","guid":{"rendered":"https:\/\/www.newsendip.com\/?p=29893"},"modified":"2023-09-05T17:25:12","modified_gmt":"2023-09-05T15:25:12","slug":"singapour-refuse-les-campagnes-de-marketing-public-promouvant-les-transactions-de-crypto-monnaies","status":"publish","type":"post","link":"https:\/\/www.newsendip.com\/fr\/singapour-refuse-les-campagnes-de-marketing-public-promouvant-les-transactions-de-crypto-monnaies\/","title":{"rendered":"Singapour refuse les campagnes de marketing public promouvant les transactions de crypto-monnaies"},"content":{"rendered":"

L\u2019autorit\u00e9 financi\u00e8re de Singapour mentionne que les influenceurs ne peuvent pas promouvoir les services d\u2019\u00e9change de crypto-monnaies.
\n<\/strong><\/p>\n

\"Trading
Singapour interdit aux plateformes de trading de crypto-monnaies de promouvoir publiquement leurs services | \u00a9 Kanchanara<\/figcaption><\/figure>\n

L\u2019Autorit\u00e9 mon\u00e9taire de Singapour<\/a> (MAS), l\u2019\u00e9quivalent de la banque centrale qui agit comme r\u00e9gulateur financier du pays, a publi\u00e9 de nouvelles lignes directrices sur les crypto-monnaies le 17 janvier.<\/p>\n

L\u2019objectif de ces directives est de d\u00e9courager le public d\u2019\u00e9changer des jetons de paiement num\u00e9rique (Digital Payment Token, DPT), \u00e9galement connus sous le nom de crypto-monnaies, a signal\u00e9 la MAS en introduction.<\/p>\n

L\u2019autorit\u00e9 financi\u00e8re de Singapour consid\u00e8re que le commerce des DPT est \u00ab\u202ftr\u00e8s risqu\u00e9 et ne convient pas au grand public<\/em>\u202f\u00bb parce que les prix sont \u00ab\u202fsujets \u00e0 de fortes fluctuations sp\u00e9culatives<\/em>\u202f\u00bb.<\/p>\n

De ce fait, le commerce des crypto-monnaies ne doit pas \u00eatre promu dans les espaces publics de Singapour, telles que les transports publics ou la t\u00e9l\u00e9vision. Les distributeurs automatiques de bitcoins<\/a> dans la rue sont \u00e9galement interdits.<\/p>\n

Les transactions ne peuvent pas non plus \u00eatre pr\u00e9sent\u00e9es d\u2019une mani\u00e8re qui banalise les risques. En clair, l\u2019achat-vente de bitcoins<\/a> ou de toute autre monnaie num\u00e9rique n\u2019est pas un jeu inoffensif, mais s\u2019apparente plut\u00f4t \u00e0 un jeu d\u2019argent<\/a>.<\/p>\n

Le secteur peut promouvoir ses services sur ses propres plateformes de communication<\/a> d\u2019entreprise, comme son propre site internet ou ses comptes de m\u00e9dias sociaux. Toutefois, ils ne peuvent pas faire appel \u00e0 des influenceurs<\/a>, \u00e0 des sites web tiers ou \u00e0 des campagnes promotionnelles conjointes pour solliciter de nouveaux clients.<\/p>\n

La directrice g\u00e9n\u00e9rale adjointe de la MAS, Mme Loo Siew Yee, a d\u00e9clar\u00e9 que \u00ab\u202fla MAS encourage vivement le d\u00e9veloppement de la technologie blockchain et l\u2019application innovante des crypto-monnaies dans des cas d\u2019utilisation \u00e0 valeur ajout\u00e9e<\/em>\u202f\u00bb.<\/p>\n

Les lignes directrices constituent une autre r\u00e9glementation du march\u00e9<\/a> \u00e9manant des autorit\u00e9s de Singapour, l\u2019un des principaux centres financiers au monde<\/a>. Les fournisseurs de services de crypto-monnaies doivent obtenir une licence pour op\u00e9rer sur le march\u00e9.<\/p>\n

En octobre, Binance, la plus grande plateforme boursi\u00e8re de crypto-monnaies au monde, a annonc\u00e9 qu\u2019elle cesserait d\u2019offrir ses services \u00e0 Singapour d\u2019ici f\u00e9vrier 2022 car elle a retir\u00e9 sa demande de licence.<\/p>\n

D\u00e9couvrez plus d\u2019actualit\u00e9s sur Singapour<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019autorit\u00e9 financi\u00e8re de Singapour mentionne que les influenceurs ne peuvent pas promouvoir les services d\u2019\u00e9change de crypto-monnaies.<\/p>\n","protected":false},"author":1,"featured_media":13933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[411,1357],"class_list":["post-29893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-actuel","tag-singapour"],"yoast_head":"\nSingapour refuse les campagnes de marketing public promouvant les transactions de crypto-monnaies<\/title>\n<meta name=\"description\" content=\"L'autorit\u00e9 financi\u00e8re de Singapour mentionne que les influenceurs ne peuvent pas promouvoir les services d'\u00e9change de crypto-monnaies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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