{"id":31199,"date":"2023-09-27T17:37:06","date_gmt":"2023-09-27T15:37:06","guid":{"rendered":"https:\/\/www.newsendip.com\/?p=31199"},"modified":"2024-07-05T12:34:27","modified_gmt":"2024-07-05T10:34:27","slug":"lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/","title":{"rendered":"L\u2019Indon\u00e9sie interdit TikTok Shop et les transactions sur les r\u00e9seaux sociaux"},"content":{"rendered":"

Alors que l\u2019Indon\u00e9sie interdit les transactions effectu\u00e9es sur les r\u00e9seaux sociaux, TikTok s\u2019insurge contre cette d\u00e9cision en affirmant que la vente en ligne sur sa plateforme b\u00e9n\u00e9ficie aux petites et moyennes entreprises.<\/strong><\/p>\n

\"Commerce
Diffusion en direct d\u2019une femme utilisant les r\u00e9seaux sociaux pour ventre ses produits | \u00a9 Chaytee<\/figcaption><\/figure>\n

En Indon\u00e9sie<\/a>, TikTok est le seul r\u00e9seau social permettant aux utilisateurs de vendre directement leurs propres produits via l\u2019application. Les transactions sont effectu\u00e9es lors de lives en direct au cours desquels les utilisateurs font la promotion de leurs produits, principalement des v\u00eatements ou des produits cosm\u00e9tiques.<\/p>\n

Et TikTok Shop, la solution de e\u2011commerce de la plateforme, s\u2019est rapidement impos\u00e9 comme une alternative pour le commerce en ligne pour les Indon\u00e9siens, \u00e0 tel point que le pays repr\u00e9sente maintenant le plus grand march\u00e9 d\u2019audience \u00e0 l\u2019international pour TikTok.<\/p>\n

Cependant, le ministre indon\u00e9sien des finances, Zulkifli Hasan<\/a>, a r\u00e9v\u00e9l\u00e9 mardi qu\u2019il avait sign\u00e9 un amendement des r\u00e8gles sur le d\u00e9veloppement des acteurs commerciaux sur les r\u00e9seaux sociaux (appel\u00e9 commerce social) lors d\u2019une visite dans la ville de Semarang, sur la c\u00f4te nord de l\u2019\u00eele de Java.<\/p>\n

Il a clairement indiqu\u00e9 que \u00ab\u202fle commerce sur les r\u00e9seaux sociaux ne pouvait pas conduire \u00e0 des transactions directes mais seulement \u00e0 la promotion de biens et de services<\/em>\u202f\u00bb, ce qui rendrait alors l\u2019utilisation de TikTok Shop totalement ill\u00e9gale.<\/p>\n

Le ministre indon\u00e9sien du commerce Jerry Sabuanga<\/a> a justifi\u00e9 cette d\u00e9cision en affirmant que l\u2019Indon\u00e9sie \u00ab\u202fdoit faire la diff\u00e9rence entre le e\u2011commerce<\/a>, les r\u00e9seaux sociaux et le commerce social\u202f\u00bb.<\/em><\/p>\n

Par ailleurs, M. Hasan indique que \u00ab\u202fsi TikTok devient un commerce social, l\u2019entreprise doit avoir son propre permis commercial. Les r\u00e9seaux sociaux doivent ob\u00e9ir aux m\u00eames r\u00e8gles que la t\u00e9l\u00e9vision, ils peuvent faire de la publicit\u00e9, mais ne peuvent pas vendre quelque chose.\u202f\u00bb<\/em><\/p>\n

En l\u2019absence de permis d\u2019exploitation, les transactions effectu\u00e9es sur TikTok Shop n\u2019\u00e9taient pas r\u00e9glement\u00e9es par l\u2019\u00c9tat. Par cons\u00e9quent, ils ne pouvaient pas taxer les achats<\/a> effectu\u00e9s sur l\u2019application.<\/p>\n

TikTok respectera l\u2019interdiction du commerce social<\/h2>\n

Le ministre des finances a \u00e9galement mentionn\u00e9 des probl\u00e8mes de s\u00e9curit\u00e9 des donn\u00e9es<\/a>. Zulkifli Hasan s\u2019inqui\u00e9te notamment de la capacit\u00e9 de l\u2019algorithme de TikTok \u00e0 contr\u00f4ler les donn\u00e9es des citoyens indon\u00e9siens.<\/p>\n

Les responsables de TikTok<\/a> ont imm\u00e9diatement r\u00e9agi \u00e0 cette d\u00e9cision. Un porte-parole de TikTok Indon\u00e9sie interrog\u00e9 par Tempo<\/a> revendique que le commerce sur les r\u00e9seaux sociaux s\u2019est impos\u00e9 comme une solution face aux probl\u00e8mes rencontr\u00e9s par les petites et moyennes entreprises en les aidant \u00e0 travailler avec des cr\u00e9ateurs locaux et augmenter le trafic vers leurs boutiques en ligne.<\/p>\n

Les petites et moyennes entreprises<\/a> repr\u00e9sentent la majeure partie de l\u2019\u00e9conomie indon\u00e9sienne<\/a> en g\u00e9n\u00e9rant pr\u00e8s de 61\u202f% de son produit int\u00e9rieur brut.<\/p>\n

Tiktok a ajout\u00e9 qu\u2019elle respecterait la d\u00e9cision du gouvernement sur la r\u00e9glementation du commerce social malgr\u00e9 l\u2019impact sur la vie de six millions de vendeurs et d\u2019environ sept millions d\u2019acheteurs potentiels sur l\u2019application.<\/p>\n

Par exemple, Andre Oktavianus, un entrepreneur indon\u00e9sien interview\u00e9 par le Straits Times<\/a>, a d\u00e9clar\u00e9 que TikTok avait \u00e9t\u00e9 un v\u00e9ritable tremplin pour son entreprise. Depuis qu\u2019il a commenc\u00e9 \u00e0 vendre sur cette plateforme, son chiffre d\u2019affaires a augment\u00e9 de pr\u00e8s de 40\u202f%.<\/p>\n

De nombreux Indon\u00e9siens qui utilisent TikTok pour promouvoir leurs activit\u00e9s se sont plaints directement aupr\u00e8s de TikTok Indon\u00e9sie, selon le g\u00e9ant chinois,  et demandent notamment plus de clart\u00e9 sur la r\u00e9gulation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alors que l\u2019Indon\u00e9sie interdit les transactions effectu\u00e9es sur les r\u00e9seaux sociaux, TikTok s\u2019insurge contre cette d\u00e9cision en affirmant que la vente en ligne sur sa plateforme b\u00e9n\u00e9ficie aux petites et moyennes entreprises.<\/p>\n","protected":false},"author":225,"featured_media":31197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[414],"tags":[482,1334],"class_list":["post-31199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-indonesie","tag-nouveau"],"yoast_head":"\nL'Indon\u00e9sie interdit TikTok Shop et les transactions sur les r\u00e9seaux sociaux<\/title>\n<meta name=\"description\" content=\"Alors que l'Indon\u00e9sie interdit les transactions effectu\u00e9es sur les r\u00e9seaux sociaux, TikTok s'insurge contre cette d\u00e9cision en affirmant que la vente en ligne sur sa plateforme b\u00e9n\u00e9ficie aux petites et moyennes entreprises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Indon\u00e9sie interdit TikTok Shop et les transactions sur les r\u00e9seaux sociaux\" \/>\n<meta property=\"og:description\" content=\"Alors que l'Indon\u00e9sie interdit les transactions effectu\u00e9es sur les r\u00e9seaux sociaux, TikTok s'insurge contre cette d\u00e9cision en affirmant que la vente en ligne sur sa plateforme b\u00e9n\u00e9ficie aux petites et moyennes entreprises.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsendip\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/newsendip\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T15:37:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-05T10:34:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/09\/tiktok-indonesia-social-media.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1365\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Raymond\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/09\/tiktok-indonesia-social-media.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/p_phasino\" \/>\n<meta name=\"twitter:site\" content=\"@newsendip\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Raymond\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L'Indon\u00e9sie interdit TikTok Shop et les transactions sur les r\u00e9seaux sociaux","description":"Alors que l'Indon\u00e9sie interdit les transactions effectu\u00e9es sur les r\u00e9seaux sociaux, TikTok s'insurge contre cette d\u00e9cision en affirmant que la vente en ligne sur sa plateforme b\u00e9n\u00e9ficie aux petites et moyennes entreprises.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/","og_locale":"fr_FR","og_type":"article","og_title":"L'Indon\u00e9sie interdit TikTok Shop et les transactions sur les r\u00e9seaux sociaux","og_description":"Alors que l'Indon\u00e9sie interdit les transactions effectu\u00e9es sur les r\u00e9seaux sociaux, TikTok s'insurge contre cette d\u00e9cision en affirmant que la vente en ligne sur sa plateforme b\u00e9n\u00e9ficie aux petites et moyennes entreprises.","og_url":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/","og_site_name":"Newsendip","article_publisher":"https:\/\/www.facebook.com\/newsendip","article_published_time":"2023-09-27T15:37:06+00:00","article_modified_time":"2024-07-05T10:34:27+00:00","og_image":[{"width":1365,"height":768,"url":"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/09\/tiktok-indonesia-social-media.jpeg","type":"image\/jpeg"}],"author":"Paul Raymond","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/09\/tiktok-indonesia-social-media.jpeg","twitter_creator":"@https:\/\/x.com\/p_phasino","twitter_site":"@newsendip","twitter_misc":{"\u00c9crit par":"Paul Raymond","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/#article","isPartOf":{"@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/"},"author":{"name":"Paul Raymond","@id":"https:\/\/www.newsendip.com\/fr\/#\/schema\/person\/a27d453e1ade16f6bb1e2a51cb961f82"},"headline":"L\u2019Indon\u00e9sie interdit TikTok Shop et les transactions sur les r\u00e9seaux sociaux","datePublished":"2023-09-27T15:37:06+00:00","dateModified":"2024-07-05T10:34:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/"},"wordCount":656,"publisher":{"@id":"https:\/\/www.newsendip.com\/fr\/#organization"},"image":{"@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/09\/tiktok-indonesia-social-media.webp","keywords":["Indon\u00e9sie","R\u00e9cent"],"articleSection":["\u00c9conomie"],"inLanguage":"fr-FR","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.newsendip.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/","url":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/","name":"L'Indon\u00e9sie interdit TikTok Shop et les transactions sur les r\u00e9seaux sociaux","isPartOf":{"@id":"https:\/\/www.newsendip.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/#primaryimage"},"image":{"@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/#primaryimage"},"thumbnailUrl":"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/09\/tiktok-indonesia-social-media.webp","datePublished":"2023-09-27T15:37:06+00:00","dateModified":"2024-07-05T10:34:27+00:00","description":"Alors que l'Indon\u00e9sie interdit les transactions effectu\u00e9es sur les r\u00e9seaux sociaux, TikTok s'insurge contre cette d\u00e9cision en affirmant que la vente en ligne sur sa plateforme b\u00e9n\u00e9ficie aux petites et moyennes entreprises.","breadcrumb":{"@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/#primaryimage","url":"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/09\/tiktok-indonesia-social-media.webp","contentUrl":"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/09\/tiktok-indonesia-social-media.webp","width":1365,"height":768,"caption":"Diffusion en direct d\u2019une femme utilisant les r\u00e9seaux sociaux pour ventre ses produits | \u00a9 Chaytee"},{"@type":"BreadcrumbList","@id":"https:\/\/www.newsendip.com\/fr\/lindonesie-interdit-tiktok-shop-et-les-transactions-sur-les-reseaux-sociaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.newsendip.com\/fr\/"},{"@type":"ListItem","position":2,"name":"L’Indon\u00e9sie interdit TikTok Shop et les transactions sur les r\u00e9seaux sociaux"}]},{"@type":"WebSite","@id":"https:\/\/www.newsendip.com\/fr\/#website","url":"https:\/\/www.newsendip.com\/fr\/","name":"Newsendip","description":"Red\u00e9couvrez l'actualit\u00e9 internationale","publisher":{"@id":"https:\/\/www.newsendip.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.newsendip.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.newsendip.com\/fr\/#organization","name":"Newsendip","url":"https:\/\/www.newsendip.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.newsendip.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/12\/512x512.svg","contentUrl":"https:\/\/www.newsendip.com\/wp-content\/uploads\/2023\/12\/512x512.svg","width":1,"height":1,"caption":"Newsendip"},"image":{"@id":"https:\/\/www.newsendip.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/newsendip","https:\/\/x.com\/newsendip","https:\/\/mastodon.social\/@newsendip","https:\/\/www.linkedin.com\/company\/newsendip"],"description":"Newsendip est un site qui a pour mission de rendre l'actualit\u00e9 internationale accessible et diversifi\u00e9e","email":"contact@newsendip.com","legalName":"Newsendip SAS","foundingDate":"2022-11-04","vatID":"FR60921124723","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/www.newsendip.com\/about-us\/","ownershipFundingInfo":"https:\/\/www.newsendip.com\/legal-notice\/","actionableFeedbackPolicy":"https:\/\/www.newsendip.com\/about-us\/","correctionsPolicy":"https:\/\/www.newsendip.com\/about-us\/","ethicsPolicy":"https:\/\/www.newsendip.com\/about-us\/","diversityPolicy":"https:\/\/www.newsendip.com\/about-us\/"},{"@type":"Person","@id":"https:\/\/www.newsendip.com\/fr\/#\/schema\/person\/a27d453e1ade16f6bb1e2a51cb961f82","name":"Paul Raymond","description":"Paul is a writer for Newsendip. He studied political science and international relations at the European School of Politics and loves Japanese culture.","sameAs":["https:\/\/www.linkedin.com\/in\/paul-raymond-66573325a\/","https:\/\/x.com\/https:\/\/x.com\/p_phasino"],"knowsAbout":["News"],"knowsLanguage":["English","French","Japanese"],"url":"https:\/\/www.newsendip.com\/fr\/author\/paul-raymond\/"}]}},"_links":{"self":[{"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/posts\/31199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/users\/225"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/comments?post=31199"}],"version-history":[{"count":0,"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/posts\/31199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/media\/31197"}],"wp:attachment":[{"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/media?parent=31199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/categories?post=31199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsendip.com\/fr\/wp-json\/wp\/v2\/tags?post=31199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}